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  | Eng 
1 September 2010

The Business Standard Bank has undertaken a re-branding

Business Standard Bank has done a re-branding, which changed the system of visual identification of the bank, including its logo.

Business Standard Bank has done a re-branding, which changed the system of visual identification of the bank, including its logo.

The new brand name of the bank - Bank Business Standard.

The logo of the bank will look as follows:

The re-branding decision was made by the management of the bank in March 2009 due to the new stage of the development of the financial institution.

The main goal of re-branding was to ensure the correct positioning of the bank in current economic environment, increasing bank’s attractiveness to customers of all age groups and increasing brand awareness.

«New image of the bank corresponds to both market demands and our development strategy, - emphasizes Boris Shlyakhetko, chairman of Business Standard Bank. - Name of the bank sounds clearly and its meaning is understood in any language, while the logo, reflecting modern European style, symbolizes the diversity of bank’s ,products and services as well as the high stability of our business».

Updating visual identification did not affect organizational and legal structure of the bank and did not result in any changes in the contracts with its customers. Bank details also remain unchanged.

Following the re-branding, the Business Standard Bank will aim its major efforts at:

  • developing client base in retail and corporate segments and increasing cooperation with existing clients;
  • strengthening the Bank's positions in the market;
  • introducing advanced technologies and systems to improve the operating efficiency of business processes;
  • ensuring stability and a positive returns for the bank by offering clients appropriate portfolio of services;
  • developing cooperation with our strategic partner in the field of consumer financing - retail financial network KreditMarket.

Background:

Business Standard Bank. JSC «AB Business Standard» was registered in 1989 and is one of the oldest banking institutions in Ukraine. The bank carries out activities in accordance with the Charter of the Bank and the Ukrainian legislation. It has a full NBU license ( 84 dated 13.02.2008) for conducting banking operations in the domestic and international financial markets. Business Standard Bank represents a universal bank that provides a wide range of services to retail and corporate clients.

Author: Press Center «AB Business Standard»